Skip to main content
Trade Books For Courses Tradebooks for Courses

The Next Africa

An Emerging Continent Becomes a Global Powerhouse

Jake Bright and Aubrey Hruby

Thomas Dunne Books

opens in a new window
opens in a new window The Next Africa Download image

ISBN10: 125006371X
ISBN13: 9781250063717

Hardcover

304 Pages

$25.99

CA$29.99

Request Desk Copy
Request Exam Copy

TRADE BOOKS FOR COURSES NEWSLETTER

Sign up to receive information about new books, author events, and special offers.

Sign up now

The Next Africa, an Axiom Best Business Book Award winner, will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre of remarkably talented Africans is thrusting the continent from the world's margins to the global mainstream.

In the coming decades the magnitude of Africa's markets and rising influence of its people will intersect with other key trends to shape a new era, one in which Africa's progress finally overshadows its challenges, transforming an emerging continent into a global powerhouse. The Next Africa captures this story.

Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis, The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africa's relationship to the world.

Bright and Hruby detail the cross-cutting trends prompting Silicon Valley venture capital funds and firms like GE, IBM, and Proctor & Gamble to make major investments in African economies, while describing how Africans are stimulating Milan runways, Hollywood studios, and London pop charts.

The Next Africa introduces readers to the continent's burgeoning technology movement, rising entrepreneurs, groundbreaking philanthropists, and cultural innovators making an impact in music, fashion, and film. Bright and Hruby also connect Africa's transformation to its contemporary immigrant diaspora, illustrating how this increasingly affluent group will serve as the thread that pulls the continent's success together.

Finally, The Next Africa suggests a fresh framework for global citizens, public policy-makers, and CEOs to approach Africa. It will no longer be "The Hopeless Continent", nor will it become an overnight utopia. Bright and Hruby offer a more nuanced, net-sum, and data-rich approach to analyzing an increasingly complex continent, reconciling its continued challenges with rapid progress.

The Next Africa describes a future of a more globally-connected Africa where its leaders and citizens wield significant economic, cultural, and political power--a future in which Americans will be more likely to own African stocks, work for companies doing business in Africa, buy African hits from iTunes, see Nigerian actors win Oscars, and learn new African names connected to tech moguls and billionaires.

BOOK EXCERPTS

Read an Excerpt

1

Africa's Growth: Booming Commerce Becomes a Continent's Catalyst



In January 2014, 27-year-old Nigerian Obi Uche attended a two-day General Electric (GE) project management training in Lagos. Uche had recently been hired by...

About the author

Jake Bright and Aubrey Hruby

JAKE BRIGHT is a writer, consultant, and Whitehead Fellow of the Foreign Policy Association focusing on global finance, business, and Africa's transformation. He contributes as an editor and independently for publications including Fortune, The Financial Times This Is Africa, Bloomberg LP, and U.S. News & World Report. Bright speaks frequently on international business topics in media and thought leadership forums.

AUBREY HRUBY is an advisor to investors and companies doing business in Africa. In her decade of working across 20 plus African countries as the former Managing Director of the Whitaker Group and through her own companies, she helped to facilitate over $2 billion in investment and capital to the region. She is a Fellow at the Atlantic Council's Africa Center and speaks regularly on African business issues.

Jake Bright
©Aubrey Hruby