Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry’s largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger than life image of America.
With wit and nuance, Chandler reveals the complexities of this industry through heartfelt anecdotes and fascinating trivia as well as interviews with fans, executives, and workers. He traces the industry from its roots in Wichita, where White Castle became the first fast food chain in 1921 and successfully branded the hamburger as the official all-American meal, to a teenager's 2017 plea for a year’s supply of Wendy’s chicken nuggets, which united the internet to generate the most viral tweet of all time.
Drive-Thru Dreams by Adam Chandler tells an intimate and contemporary story of America—its humble beginning, its innovations and failures, its international charisma, and its regional identities—through its beloved roadside fare.
"Adam Chandler makes the case that our love for fast food is a defining part of American culture. I spent much of my childhood chasing Happy Meal toys and clamoring for Blizzards. If you did, too, this book’s for you."—Brandon Canter, NPR
"An entertaining treatise on how fast food has changed American culture, and been changed by it, Adam Chandler traces its history from the beginnings of White Castle to today."—Business Insider
"This book will completely change the way even the fiercest health advocate thinks about our nutritional landscape. There is no road to reform without understanding the ways fast food is woven into American history and culture, which Adam Chandler articulates brilliantly."—James Hamblin, M.D., author of If Our Bodies Could Talk
"Driven by relentless curiosity, a sharp mind, and an honest affection for America’s fast food, Drive-Thru Dreams splits the difference between structural analysis and charming storytelling, and makes a compelling case that to understand fast food is to understand America. Whether chronicling the industry’s birth among rags-to-riches pioneers or tracing the startling symbiosis between social media and fast food sales, Chandler brings our understanding of fast food into the twenty-first century."—Tracie McMillan, author of The American Way of Eating
"Drive-Thru Dreams creatively and playfully explores how fast food has shaped—and continues to shape—America, daring to posit that perhaps the relationship between Americans and its franchised food establishments has been mutually beneficial. We see how fast food can be both a great equalizer in American society and a source of strife and class differentiation. I couldn’t help but be inspired by Chandler’s thoughtful account of this uniquely American phenomenon."—Jeffrey Yoskowitz, co-author of The Gefilte Manifesto
"Drive-Thru Dreams is a key text to understanding the American love affair with fast food and the culture around it, including its economic impact and fandoms. This spicy and humorous narrative feels personal while writing the necessary chapter of what may be, for good or ill, some of America's most consumed chow. Brilliant and necessary."—Michael Twitty, James Beard Award winning author of The Cooking Gene
"On the page, terrific writers know how to have their cake (or their Big Mac) and eat it, too. Adam Chandler is such a writer, and Drive-Thru Dreams, his account of the wild and inalienable wonderland of American fast food, gives us not just insight and history but a pleasure that is downright gustatory."—Vijay Seshadri, Pulitzer Prize-winning author of 3 Sections
"Before anyone casts judgment upon fast food, Chandler asks readers to take a much closer look at all the outcomes and influences of this industry, how these businesses both provide employment and act as equalizing venues of social interaction . . . In Chandler’s version of the narrative, these corporate behemoths are still made up of people. He shares a host of anecdotes about some ever-fascinating individuals, from servers to CEO’s."—Booklist (starred review)
Reviews from Goodreads
THE FRIES THAT BIND
Nowhere special. I always wanted to go there.
—THE WACO KID
In the summer of 2012, bright yellow flyers were posted around...