One Step Ahead

"A beautifully written book which is wise, funny, scientific, and practical."—Colin Camerer, Professor at California Institute of Technology and author of Behavioral Game Theory

“‘Words matter.’ But David Sally writes, ‘Words present facts, question assumptions, express emotions, issue orders, declare war, elevate cardinals to Pope, sentence offenders to prison, create contracts and promises, and so on.’ That’s why his books are so much more fun to read than mine. This is the wisest, most readable book on negotiation I’ve seen. Destined to become a classic."—Robert H. Frank, author of Under the Influence: Putting Peer Pressure to Work

“From defusing ultimatums to the art of persuasion, David Sally delivers master lessons on negotiation. This book offers brilliant, practical, and engaging advice gleaned from business titans, world leaders, and scholars."—Maurice Schweitzer, Professor at the Wharton School and coauthor of Friend & Foe

“Negotiation is an area where most people think that they can 'wing it' and achieve their objectives. They could not be more wrong. One Step Ahead reveals the inner workings of negotiation with unsurpassed clarity and is an entertaining and essential way to get past the clichés. The people, scenes, and science David Sally captures will cause you to view the bargaining, con artists, beauty contests, toughness and fairness, emotions, words, and numbers in our world with changed and knowing eyes.”—Jonathan Klein, Co-founder, Deputy Chairman and former CEO (20 years), Getty Images

"A deep, thoughtful master class on the 'negotiation game.'"—Kirkus Reviews

"A comprehensive guidebook delivering valuable skills to apply in both business and personal relationships."—Library Journal (starred review)

“Entertaining and conversational, [One Step Ahead] is an important tool for getting to yes, as well as understanding exactly what will prompt an opponent to say it.”—Publishers Weekly