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NFTs Are a Scam / NFTs Are the Future

The Early Years: 2020-2023

Bobby Hundreds

Picador

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ISBN10: 1250335825
ISBN13: 9781250335821

Trade Paperback

304 Pages

$19.00

CA$25.00

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Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now, fans could not only directly support artists and creators, but also have a genuine stake in the success of the work. Here, Bobby saw a way for the Hundreds community to participate in the brand as never before.

But was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things.

In NFTs Are a Scam / NFTs Are the Future, Bobby digs deep into these questions and more:
Are NFTs fashion? A cult? Already over? Just beginning? None of the answers are simple, and Bobby works through each with the thoughtfulness and hard-earned insight that have made him a fervently sought-after voice in conversations about creativity, commerce, and community in the digital age.

Over the course of just a few years, NFTs have been celebrated and derided; fortunes have been made and lost, empires built and toppled, and Bobby has been, and remains, in the thick of it. For the reader sitting on a collection of NFTs, this is an obvious must-read. For those wondering what’s been going on—and why it’s worth paying attention to—it is the perfect primer.

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NFTS ARE A SCAM

After Trump left office, America found itself on two sides of a gorge. It wasn’t solely Donald’s fault that our nation became so split (we can also thank social media, wealth disparity, a global pandemic, etc.),...

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About the author

Bobby Hundreds

Bobby Kim, also known as Bobby Hundreds, is the cofounder of The Hundreds, a pioneering streetwear label based in Los Angeles, as well as the Web3 project Adam Bomb Squad and the food media/festival company Family Style. He’s also the author of This Is Not a T-Shirt, a memoir about building a brand around community. Bobby is an artist, photographer, designer, writer, father, and husband.

Amanda Demme

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