In 1969, with America’s cities in turmoil and racial tensions high, civil rights leader Floyd McKissick announced an audacious plan: he would build a new city in rural North Carolina, open to all but intended primarily to benefit Black people. Named Soul City, the community secured funding from the Nixon administration, planning help from Harvard and the University of North Carolina, and endorsements from The New York Times and the Today show. Before long, the brand-new settlement—built on a former slave plantation—had roads, houses, a health care center, and an industrial plant. By the year 2000, projections said, Soul City would have fifty thousand residents.
But the utopian vision was not to be. The race-baiting Jesse Helms, newly elected as senator from North Carolina, swore to stop government spending on the project. Meanwhile, the liberal Raleigh News & Observer mistakenly claimed fraud and corruption in the construction effort. Battered from the left and the right, Soul City was shut down after just a decade. Today, it is a ghost town—and its industrial plant, erected to promote Black economic freedom, has been converted into a prison.
In a gripping, poignant narrative, acclaimed author Thomas Healy resurrects this forgotten saga of race, capitalism, and the struggle for equality. Was it an impossible dream from the beginning? Or a brilliant idea thwarted by prejudice and ignorance? And how might America be different today if Soul City had been allowed to succeed?
“One of the greatest least-told stories in American history . . . Healy does an excellent job recounting the details.”—The New York Times Book Review
“A must-read . . . Paints a haunting picture of a broken dream and the loss of what might have been.”—The Atlanta Journal-Constitution
“The tale of Soul City stands as a powerful—particular, vivid, and easily grasped—rebuke to narratives that deny the effects of structural racism . . . Healy’s passionate and humane account restores Soul City to its place in histories of civil rights and urban renewal alike.”—The New Republic
“The Soul City project was a fascinating one, and Healy does a wonderful job explaining how and why it ultimately failed. The book is meticulously researched, and Healy expertly provides ample context; he paints an excellent, and accurate, picture of America in the 1970s, a country still in denial about the racism that was poisoning the nation to its core. He also manages to craft a deft, readable narrative out of the ups and downs of the project . . . Healy is a natural storyteller; the book is difficult to put down, even if you know how it ends.”—NPR
“A sympathetic, deeply researched, and heartbreaking account.”—New York Journal of Books
“In page-turning prose, Healy stitches together government documents, personal letters, and contemporary media coverage to show how Soul City was doomed by both overt and covert racism. The story acutely resonates today . . . Healy also provides us with compelling character studies, helping to elevate figures who fought for utopian values of fairness, kindness, love, and liberation . . . Soul City is an urgent reminder of how close the past is; how history breathes down the neck of the present moment.”—Global Citizen
“A meticulously researched and engagingly written history of Soul City, Floyd McKissick’s utopian 1970s vision for a new city providing Black economic empowerment. In tracing its demise, Thomas Healy brilliantly unpacks the attacks on the town by North Carolina’s politicians and the press. As well as providing a detailed exploration of the power of institutional racism, Healy also celebrates the courage of the Soul City residents, ‘pursuing their dream and refusing to accept falling short as a sign of failure.’”—Henry Louis Gates Jr., author of Stony the Road and host of Finding Your Roots
“Thomas Healy tells a gripping, revealing, and ultimately tragic story of Black dreams of freedom derailed by false promises of capitalism and conservative white allies. One need not share Floyd McKissick’s faith that a Black utopia could be underwritten by corporate power to feel his pain, as the dream of Soul City—and all the hope it represented—unravels before his eyes.”—Michelle Alexander, author of The New Jim Crow
“For those seeking a better understanding of the racial divide that faces America today, Thomas Healy’s Soul City is a must-read. Planned in the late 1960s as a haven for African Americans seeking both political autonomy and a piece of the American dream, the Soul City project became a depressing example of the obstacles that arise to confront progressive change. Sometimes, a largely forgotten story like this one sheds more light on our history than a famous, familiar tale. An elegantly written, razor-sharp account, Soul City should stir the conscience of us all.”—David Oshinsky, Pulitzer Prize–winning author of Bellevue and Worse Than Slavery
“Out in the North Carolina countryside sit the decaying remains of the predominantly Black town that civil rights icon Floyd McKissick dreamt of building half a century ago. In his compelling and moving new book, Thomas Healy recovers Soul City’s long-lost story of radical imagination, political ambition, and the devastating costs of America’s enduring racial regime.”—Kevin Boyle, author of Arc of Justice
“Succeeds admirably . . . An engrossing and often heartbreaking look at a singular attempt to achieve some measure of racial equality in the US.”—Kirkus Reviews (starred review)
“An absorbing account of a visionary project . . . Healy engages with issues of race and segregation and provides insightful analysis of the project’s successes and failures.”—Library Journal (starred review)
“Wistful and well-documented history . . . Full of incisive character sketches and thought-provoking insights into the politics of Black empowerment, this is a worthy elegy for what might have been.”—Publishers Weekly
Reviews from Goodreads
• 1 •
“Black Boy in a White Land”
Where do we go from here?
That was the question on everyone’s mind, and Floyd McKissick was certain he knew the answer.
It was May 1968, one month after the assassination...