Rhetoric

In this learned little volume, Adina Arvatu and Andrew Aberdein present the history of rhetoric and explore its key themes, such as ethos, kairos, and decorum, before examining more than forty of its most important figures, from adynaton through to zeugma. With examples and quotes from ancient Greece through the present, Aryatu and Aberdein show how almost all human communication deploys the time-tested techniques of the ancient art of rhetoric.