Skip to main content
Trade Books For Courses Tradebooks for Courses


The Art of Persuasion

Andrew Aberdein, Adina Arvatu

Bloomsbury USA

Rhetoric Download image

ISBN10: 1632864436
ISBN13: 9781632864437


64 Pages



Request Desk Copy
Request Exam Copy


Sign up to receive information about new books, author events, and special offers.

Sign up now

In this learned little volume, Adina Arvatu and Andrew Aberdein present the history of rhetoric and explore its key themes, such as ethos, kairos, and decorum, before examining more than forty of its most important figures, from adynaton through to zeugma. With examples and quotes from ancient Greece through the present, Aryatu and Aberdein show how almost all human communication deploys the time-tested techniques of the ancient art of rhetoric.

About the author

Andrew Aberdein, Adina Arvatu

Andrew Aberdein is Professor of Philosophy at the School of Arts and Communication, Florida Institute of Techonology. He lives in Melbourne, Florida. Adina Arvatu is a specialist in philosophy and comparative literature, living in Melbourne, Australia.