Small Data
The Tiny Clues That Uncover Huge Trends
ISBN10: 1250118018
ISBN13: 9781250118011
Trade Paperback
256 Pages
$17.00
CA$22.50
Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The book presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.
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Praise for Small Data
“Interesting reflections about enduring human difference in an increasingly homogenised world.”—Andrew Hill, Financial Times
"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI,' this book is your kind of candy."—Paco Underhill, author of Why We Buy
“Martin’s best book to date. A personal, intuitive, powerful way to look at making an impact with your work.”—Seth Godin, author of Purple Cow
"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions."—Robert Cialdini, author of Influence
"Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas."—Kirkus Reviews
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Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom
Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans.
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