The Bezos Blueprint

“Jeff Bezos’ first letter to Amazon shareholders should be required reading for every entrepreneur. I keep the letter in a folder on my desk and re-read it at least once a year. In The Bezos Blueprint, Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell.”—Marc Randolph, Co-Founder and First CEO of Netflix

"When I spoke publicly in my military days as a U.S. Navy Admiral and a NATO Supreme Allied Commander, I would often dive into Carmine Gallo's evocative book on the communication skills of Steve Jobs. Carmine now turns his lens on another visionary business leader, Jeff Bezos, analyzing the Amazon founder's extensive collection of writings and speeches for unique and actionable insights that will help anyone sharpen their communication skills—highly recommended for leaders at every level!"—Admiral James Stavridis, 16th Supreme Allied Commander at NATO

“Communications coach Gallo (Talk Like TED) teaches successful speaking and writing by breaking down the communication style of Amazon founder Jeff Bezos. Intended for professionals in a business setting, the book draws lessons from real excerpts of speeches and shareholder memos that Bezos has delivered over the past 20-plus years . . . An insightful guide to improving communication skills.”—Library Journal (starred review)

“[An] incisive look at the communication strategies used by Amazon founder Jeff Bezos . . . helpful for entrepreneurs and those working in professional communications alike. The result is a rewarding and informative take on how to craft a convincing message.”—Publishers Weekly